Here is more information about me and what I can offer you.
I am a brand builder, communicator, and coach with a solid background in helping artists, leaders, and businesses strengthen their brands and improve their communication. My passion lies in identifying opportunities and potential in individuals, companies, and organizations. My goal is always to create positive outcomes and support others on their path to success.
I offer services such as coaching, media training, and strategic advice to help my clients achieve long-term success.
My career began in the music industry with MCA Music, which was about to establish a record label in Sweden in 1994. I then worked in various positions as a promotions and product manager at record labels such as Rodeo Records and Sony Music, among others.
I became increasingly interested in the various success concepts of artists and the need to be able to engage with and handle the media. In 2003, I wanted to test my own ideas in PR, media training, and artist coaching, and Moore To Be was founded.
Initially, the company specialized in PR, artist development, and media training for entertainers. Today, the focus is on providing advice and communication services in all industries.
I work in both the private sector, coaching artists, managers, and leadership teams in rhetoric and interview training, and the public sector, where I work as a communicator at Campus Nynäshamn, a part of Nynäshamn Municipality.
In 2019, I released the book "The Stage Is Yours - Make Your Brand a Hit," which provides practical tools for building sustainable brands. The book has received positive reviews, including one from journalist Jan Gradvall who wrote in Dagens Industri: "Well-thought-out, educational, and immediately usable."
Please do not hesitate to contact me if you need help strengthening your brand, improving your communication, or if you simply want a creative and experienced partner to collaborate with.
You are warmly welcome to get in touch.
Best regards,
Anna